December 19, 2025 – It was announced November 18, 2025 that Act-On has been recognized as a 2026 Buyer’s Choice award winner by TrustRadius, a HG Insights company, a buyer intelligence platform for business technology.

Buyer’s Choice awards are based entirely on vetted, unbiased customer reviews. To qualify, each product must have gained at least 10 reviews between January 1, 2025, and October 17, 2025, to ensure recent and relevant customer feedback to help inform a buyer’s decision. 

During the evaluation process, reviewers are asked if products and their support teams live up to expectations and if they would they buy the product again. Reviewers’ answers determine the other qualifying factor: if a product is rated best in capabilities, value for price, and customer relationship. 

Here is what one verified user says about how much they value Act-On: 

“I’ve worked in many email platforms over the course of my 20-year career,” wrote Jenny Alonzo, vice president of marketing at Good Funding. “Act-On does everything I need it to do without the additional fluff or confusing interface of others.”

At Act-On, we’re proud to create products that have a positive impact on our customers. Thank you to our users for supporting our work and for sharing your feedback on TrustRadius. 

See what users are saying about Act-On on TrustRadius.

About Act-On 

Act-On was born in 2008, igniting the marketing automation revolution with a more powerful, marketer-first platform. From our headquarters in Portland, Oregon, we’ve served tens of thousands of customers. Today, we’re still focusing on how to help marketers work smarter, not harder, with their automation platform.

About TrustRadius 

TrustRadius, a HG Insights company, is a buyer intelligence platform for business technology. TrustRadius enables buyers to make confident decisions through comprehensive product information, in-depth customer insights and reviews, and peer conversations. On the TrustRadius platform, technology brands can capture and activate the authentic voice of customers to help improve their products, build confidence with prospects, and engage in-market buyers to improve ROI.

Act-On has been recognized as a leader in marketing automation

Tues., June 10, 2025 – Portland, Ore. Act-On Software Inc., provider of the easiest-to-use marketing automation platform, today announced that TrustRadius has recognized Act-On Marketing Automation with a 2025 Top Rated Award. 

With a TRScore of 8 out of 10 and over 417 verified reviews, Act-On is recognized by their customer reviews as a top player in the marketing automation software category.

“Being recognized as Top Rated by TrustRadius is a direct reflection of how customers truly feel about a product,” says Allyson Havener, CMO, TrustRadius. “Act-On Software has earned this award by consistently delivering value, innovation, and empowering marketers to be successful.”

“We’re incredibly proud to be recognized by TrustRadius,” says Jeff Day, CMO at Act-On Software. “Making it easier for marketers to launch campaigns and exceed their goals is what we’re all about, and this adds to the growing list of accolades for Act-On, the last independent marketing automation platform.”

Since 2016, the TrustRadius Top Rated Awards have become the B2B’s industry standard for unbiased recognition of excellent technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Here is a detailed criteria breakdown of the methodology and scoring that TrustRadius uses to determine Top Rated winners.

Hear from verified users on how they value Act-On’s easy-to-use platform: 

“Act-On does everything I need it to do without the additional fluff or confusing interface of others.”

-Real review from Jenny Alonzo, VP of Marketing, Good Funding

At Act-On, we’re proud to create products that inspire such gracious feedback in our user community. Thank you for supporting our work, and for sharing your feedback on TrustRadius. 

Looking to share your own feedback? Please leave a review here. 

About Act-On Software

Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group.

About TrustRadius 

TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Act-On InSite, a generative AI web agent

Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support. It is integrated with Act-On Marketing Automation Platform, so leads will flow directly into customer’s lead management system, generate automated responses, be scored, and shared with sales. Unlike first generation web chatbots that require a lot of scripting, conversation prompts, setup, and maintenance, Act-On InSite is fully Gen AI enabling it to setup and launch within a few days, and maintained with just a few hours a month.

“This innovative product, accessible as part of our marketing automation platform, significantly lowers the barrier to entry for marketers looking to gain advantage from the AI future,” said Jeff Day, Chief Marketing Officer for Act-On. “Whether it’s AI-powered analytics or innovations in segmentation, Act-On is bringing that future to marketers, today.”

The Act-On InSite web agent uses advanced Generative AI, trained on knowledge extracted only from a customer’s website, to provide a conversational AI web experience. The website remains the front door for most modern businesses, the best place for prospective customers to learn about a brand and product before committing to buy. A full 88% of web users have interacted with a chatbot since 2022, and thanks to ChatGPT and Google Gemini, an increasing number of web users now expect an AI-driven chat experience. 

Generative AI is poised to solve that challenge, with Act-On InSite offering deeper engagement and personalization.

The new capability within Act-On meets today’s customers’ expectations to interact with AI during their product research, helping customers make buying decisions more quickly, keep visitors engaged longer, and connect visitors to sales and support faster, and with less friction. 

“We know that customers who interact through chat are almost three times more likely to convert to a sale than customers who don’t,” Day explained. “Act-On InSite helps brands connect their customers with the solutions they need by answering key questions and reducing friction in the buyer’s journey.”

To launch InSite, Act-On partnered with MOPO, the conversational AI agent provider that helps companies reach buyers more effectively on their websites. “The conversational internet presents businesses with a fundamental and strategic shift,” said Martin Hall, CEO of Mopo. “Now is the time for business leaders to use conversational AI to improve how they approach and win over customers online.” 

Act-On InSite will make it easier than ever for brands to build more personalized, and higher performance, web experiences for their audiences. Marketers and companies interested in InSite can learn more here.

About Act-On: 
Act-On Software provides marketing automation solutions that empower enterprise marketers to engage their prospects and customers in every channel. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and expand their reach in the market. 

About Mopo: 
MOPO builds enterprise-grade Conversational AI Agents to help companies join the conversational internet and improve the digital experiences of their customers and users. Conversational agents provide tools for companies to bring personalized, relevant, and natural interfacts to users who are looking for specific information and offering on their websites. 

PR Contact:
Matt Sailor, Sr. Content Marketing Manager
matt.sailor@act-on.com 

Portland, OR – August 6, 2024 – Act-On Software, a leading provider of marketing automation solutions, is thrilled to announce the launch of its groundbreaking Affiliate Program. This new initiative allows anyone—whether a partner, current customer, agency, or independent affiliate—to refer potential customers and earn lucrative referral bonuses without the need for a formal partner agreement.

The Act-On Affiliate Program is designed to make the referral process accessible and straightforward. By eliminating the traditional barriers to entry, Act-On empowers a broader audience to participate in its growth, ensuring that every successful referral is rewarded.

Key Features of the Act-On Affiliate Program:

• No Partner Agreement Required: Participants can join without committing to a complex partner agreement or committing to ongoing requirements to work with Act-On. Simply complete a click-through affiliate agreement online.
• Open to Everyone: Whether you are a marketing agency, CRM or tech vendor, consulting firm, solution provider, cloud services provider, current customer, or even independent individual, you are eligible to earn referral bonuses.
• Simple Registration Process: Refer a company online, click to agree to the terms, and let Act-On handle the rest.
• Earn Referral Bonuses: Receive a generous bonus when your referral converts into an Act-On customer.

“Our new Affiliate Program is a game-changer for anyone looking to monetize their network and connections,” said Kate Johnson, CEO of Act-On Software. “We’ve simplified the process to ensure that it’s as easy as possible to participate. Whether you’re a first time agency or services provider, or someone who simply knows a business that could benefit from our services, we want to reward you for helping us grow.”

The launch of the Affiliate Program reflects Act-On’s commitment to creating inclusive and rewarding opportunities for all stakeholders. By democratizing the referral process, Act-On not only fosters growth but also strengthens its community of partners and advocates.

How to Participate:

1. Register Online: Visit the Act-On Software website and register the company you wish to refer.
2. Agree to Terms: Complete the click-through affiliate agreement.
3. Earn Rewards: Sit back and let Act-On do the rest. When your referral becomes a customer, you receive a referral bonus.

Learn more about the Act-On Affiliate Program, or register a referral here.

About Act-On Software:

Act-On Software provides marketing automation solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value. 

For more information on the affiliate program, or Act-On Software, contact:

Ted Roberts
Director of World Wide Channel  
Act-On Software  
U.S. Phone: (877) 530-1555
U.K. Phone: 44-1189-515680  
Email: ted.roberts@act-on.com

“This is the latest example of a steady drumbeat of acclaim and recognition for our Advanced Analytics offering,” said Matt Sailor, Sr. Content Marketing Manager at Act-On. “So many analytics products make it too complicated or too confusing to surface the insights marketers need. Tekpon’s ranking of Act-On Analytics is another proof point that shows what our customers know: anyone can pick up the platform and find meaningful insights with just a few clicks.”

According to the independent ranking from Tekpon, “[Act-On’s] user-friendly interface and comprehensive reporting capabilities help businesses measure ROI and refine their strategies. Act-On’s robust platform supports lead generation, nurturing, and customer engagement, driving marketing success.” Readers can learn more about Act-On and see Tekpon’s rankings and reviews for the product on their website. 

Act-On offers three tiers of Analytics products to help marketers at any budget level. Standard Reporting comes with every Act-On package, and includes performance reports with drilldown support and visual downloads. Upgraded packages offer custom formulas, natural language search, and revenue impact reports, among other powerful features.

Tekpon is an online marketplace connecting businesses with the software solutions they need to thrive in today’s digital landscape. With a focus on innovation, quality, and transparency, Tekpon offers a curated selection of software across various categories, aiding businesses in enhancing their operations and achieving their digital marketing goals.

About Act-On Software

Act-On Software provides marketing automation solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value. For more information, visit Act-On Software.

US media Contact:
Matt Sailor
Sr. Content Marketing Manager, Act-On Software
matt.sailor@act-on.com

“These are email deliverability practices that Act-On has championed since long before they were required,” said Brian Willis, Act-On Manager of Deliverability Services. “We coach marketers to optimize email strategy and ensure that content is ready to avoid spam placement and blocklists.”

The first major change of 2024 is stricter authentication requirements. These protocols combat phishing and spoofing attempts. Email senders are now required to implement the latest authentication standards to be seen as trusted recipients. These standards include:

• DMARC (Domain-based Message Authentication, Reporting, and Conformance)
• DKIM (DomainKeys Identified Mail)
• SPF (Sender Policy Framework)

Act-On’s marketing automation (MA) solution already implements a side-by-side email checklist for marketers to track compliance of many email standards.

Providers are also placing a stronger emphasis on user engagement metrics to determine the relevance and quality of emails. Senders with consistently low engagement rates may find their emails filtered out of the primary inbox. To maintain a positive sender reputation, businesses should focus on delivering content that resonates with audiences and encourages user interaction.

Next, mobile optimization is critical. With most email opens happening on mobile devices, mailbox providers urge senders to optimize emails for mobile viewing. Readers are more likely to ignore poorly formatted emails or report them as spam.

To remain in good standing with providers like Google and Yahoo, email senders should ensure their unsubscribe mechanisms are clear, easily accessible, and promptly honored. Act-On has always enabled unsubscribe mechanisms to occur immediately upon request, upholding sender reputation. 

Bulk email senders,  who send 5,000 or more messages to Yahoo or Google domains per day, including marketers who use marketing automation solutions, must follow new sender guidelines to stay below a reported spam threshold of 0.3%. Act-On Software has helped customers implement these best practices for years and continues to provide the gold standard for marketing automation. 

Unlike many marketing automation and email providers, Act-On runs its own email servers. Because Act-On manages all aspects of its email environment, the Act-On deliverability team has immediate access to any email data needed to assist senders. This is one key way Act-On helps marketers manage their own high deliverability rates. 

Act-On Deliverability Services also works directly with customers to help them implement email marketing best practices, like those listed above, maintain a clean, well-managed database, and focus on high-quality content to ensure high deliverability. 

This detailed guide can further help MA users achieve that deliverability success.

About Act-On Software

Act-On Software provides marketing automation solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.

US media Contact:

Galen Ettlin
PR Manager, Act-On Software
galen.ettlin@act-on.com

As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for bidirectional sharing of information for deeper understanding of the customer journey and more effective personalized marketing campaigns based on additional data. Act-On users can import custom first-party data, supplemental second party data, and account data enrichment to improve campaign performance, while also incorporating third-party intent signal data.

Act-On streamlines the experience to make marketers’ work more efficient and effective with a comprehensive platform fulfilling all marketing needs. In addition to advanced AI audience segmentation, marketers have access to Act-On Advanced Analytics, a feature that assesses data and campaign performance without the need for IT and data analysts. Flexible filtering, data visualization, and exportable reports give marketers the power of a business intelligence (BI) tool built directly within their MA. Analytics with AI further helps marketers make data-driven improvements to campaigns to better appeal to specific audiences.

All of this is achieved through Act-On’s two-data structure approach. First, Act-On Contacts provides a more traditional marketing account and contact database, which syncs with a CRM to include lead and account behavioral data. Second is the Act-On Data Lake, which helps integrate smart data sharing between platforms through the power of AI and machine learning (ML).

Act-On Data Lake integrates with Snowflake and Snowflake’s Data Marketplace to provide seamless data sharing within the Snowflake ecosystem. Snowflake customers can simply elect to share data across Snowflake instances to bring data into Act-On to drive more effective marketing campaigns. 

“The Act-On Data Lake operates like your own private CDP built into the platform, tracking all customer and visitor information and powering Act-On Analytics and AI,” said Act-On SVP of Marketing Jeff Day. “Act-On’s robust analytics engine and data segmentation features make marketers’ jobs easier on every level, simultaneously enhancing performance, efficiency, funnel, and ROI. When marketers own direct customer engagement across email, web pages, social media, SMS, and direct mail, they can elevate their brands and improve their campaign efficacy.”

For information about harnessing the power of marketing automation and the Act-On Data Lake, visit act-on.com.

About Act-On

Act-On Software provides marketing automation solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On.

US media Contact:

Galen Ettlin
PR Manager, Act-On Software
galen.ettlin@act-on.com

Act-On already enables marketers to reach prospects through various digital channels, including email, web, social, and SMS. Users can access these channels—now including direct mail—fully integrated within Act-On’s automated programs (APs).

As part of Act-On’s expanded webhooks capabilities, Act-On users are now able to work with third-party vendors to execute direct mail from an AP, adding offline physical engagement to marketing efforts.

“Act-On’s vision is always to help marketers reach prospects where they are, in the most efficient way possible,” CEO Kate Johnson said. “This integration is yet another avenue for marketers to reach prospects and customers to build pipeline and customer satisfaction.”

Direct mail creates new opportunities to prospect, strengthen customer relationships, and streamline marketing efforts. Brands that lead in personalization improve customer loyalty 1.5x more effectively than brands with poor personalization (Deloitte). And Forbes research shows “83% of executives feel unimproved CX presents them with considerable revenue and market share risks.”

Here are a few proven tactics to deepen engagement with prospects, customers and employees:

• Include a custom, hand-written card to new customers or clients, renewing customers, or anyone else through IgnitePost, to include unique, personal touch with high impact.
• As the holiday season approaches, integrate direct mail into your marketing automation solution as an efficient way to send personalized holiday greetings, cards, or gifts to customers, clients or employees.
• Send a gift or reward to a prospect as an incentive for taking a meeting, creating another channel toward sales opportunities and pipeline through third-party vendors such as Postal.io. 
• Mail company logo merchandise or other goodies to a customer as an onboarding gift or for participating in a company program, showing appreciation and creating loyalty through third-party vendors such as Sendoso. 
• Initiate sending company materials and equipment to new employees or clients, removing a manual step.
• Trigger a loyalty-focused automated program to send a post-renewal thank-you gift to build positive brand experiences with customers.

Incorporating direct mail, such as handwritten mail by IgnitePost, into your marketing strategy can be a game-changer for businesses. A genuine, custom note, written with ballpoint pen in your custom handwriting style, has resulted in an extraordinary 99% open rate among recipients.¹ 

“We are thrilled that IgnitePOST’s handwritten mail platform is now an integral part of Act-On’s expanded marketing automation,” IgnitePOST CEO Arian Radmand said. “The ability to seamlessly integrate real pen and ink handwritten notes alongside email, social, and SMS creates a powerful distinction. This feature empowers Act-On customers to connect with their audience in a profound manner, and orchestrate perfectly timed moments that not only strengthen relationships, but also propel users into action.”

By seamlessly integrating IgnitePOST’s handwritten mail into their strategies, Act-On customers create holistic omnichannel marketing experiences and harness a differentiated medium to skyrocket engagement rates and recipient loyalty. This addition ensures businesses don’t just survive, but thrive in the fiercely competitive landscape of today. To help Act-On customers get started, IgnitePOST is giving $1000 worth of credits to customers who sign up and initiate IgnitePOST handwritten mail through Act-On. Sign up here. 

Learn more about Act-On and how to turn your marketing technology stack into a powerful customer engagement engine. 

¹ Source: UsGlobalMail

About Act-On Software

Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.

US media Contact:
Galen Ettlin
PR Manager, Act-On Software
galen.ettlin@act-on.com

As marketing technology stacks become increasingly complex and powerful, Act-On is focussed on delivering the easiest to use and most intelligent marketing automation solution, supported by an open data and extensibility philosophy. Data and integrations are paramount to B2B marketers in today’s digital landscape, ensuring system interoperability while leveraging the single source of truth on customer behavior data that resides in Act-On’s marketing automation platform. 

To enable this open data strategy, Act-On provides a comprehensive integration approach including: 

• Native integrations with leading CRMs, including Salesforce, Microsoft Dynamics, Oracle Netsuite, SugarCRM, and Zendesk Sell, to provide a robust, bidirectional system for marketing and sales teams to sync data for segmentation, reporting, sales insights, and forms.
  
• Built-in integrations with many solutions in the martech stack such as webinar, social media, SMS messaging, and data enhancement/augmentation solutions.
  
• Act-On also provides non-native ways to integrate CRM and other martech solutions via rest API, external services such as Zapier and Cazoomi, simple FTP sync, and HTTP requests. 
  
• Act-On supports data sharing with Act-On’s Customer Data Lake on Snowflake and AWS and Act-On Data Studio, providing access to reporting in an external BI system like Tableau or PowerBI. 

“Data and system extensibility is key to intelligent marketing ,” CEO Kate Johnson said. “Through comprehensive integration strategy, advanced analytics, and AI everywhere, Act-On is charting the course for Marketing Automation 3.0.”

With this latest release of advanced webhooks technology, Act-On enables B2B marketers at mid-market and enterprise organizations to engage their target audiences in more ways, streamline operations, and accelerate revenue growth. Here’s a summary of possible use cases this technology now enables:

• Direct mail for that personal marketing touch:
  Data sharing between platforms and programmed events can trigger direct mail campaigns and gifts for welcome packages, client loyalty programs, and renewal incentives.

• Contact information passing for CRMs, event management, or other systems:
  For customers not using one of the leading CRMs that natively integrate bidirectionally with Act-On, users can send prospect contact information into their CRM such as Zoho, Redtail for financial services or Deltek Vantagepoint CRM for project-based businesses, event system, or any other webhook enabled solution to create or update a contact record, initiate a workflow, or update a lead score.
  
• More robust alignment between Sales and Marketing:
  Webhook capabilities can send “hot prospect” notifications into Slack or contact information into a CRM to trigger sales outreach calls. Lead scores are updated automatically, delivering helpful and updated information to the correct sales owner.
  
• Added calendar meeting info into Act-On to enable event follow up:
  Customers can extend the visibility of Calend.ly scheduled meetings to Act-On for segmentation and lead scoring considerations/use.
  
• Automatic internal updates about campaign statuses:
  Integrations enhance real-time communication, cross-functional alignment, lead management, and overall efficiency by sharing campaign status and other data specific to Act-On in MSFT Teams or Slack.
  
• Maintain positive reputation and prospect trust through effective subscription adjustment:
  For non-native CRM users within Act-On, integrations more readily share data to update subscription state to respect email preferences and privacy compliance by sharing real-time opt-in/out status across applications.
  
• Boosted operational efficiency and segmentation via event registration:
  External event registration insights can now easily be shared to marketing team owners for future marketing campaigns in Act-On and updated lead scores.

Act-On’s expansive native, open, and flexible integration capabilities provide marketers with a versatile platform, seamlessly connecting with various data sources, tools, and applications. 

About Act-On Software

Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value.

US media Contact:

Galen Ettlin
PR Manager, Act-On Software
galen.ettlin@act-on.com

PORTLAND, Ore. – Oct. 4, 2023 – Act-On Software, a provider of enterprise marketing automation solutions that leads the market in ease-of-use and user efficiency, today launched another win for marketers: Act-On Advanced Analytics, a deep-dive analytics and custom reporting suite powered by AI.

Act-On Analytics removes the need for marketers to lean on IT and data analysts to perform custom analytics on marketing campaigns, and puts the power in their hands with valuable, easy-to-understand, and shareable reporting and dashboards. 

The new Act-On Advanced Analytics suite builds on Act-On’s standard out-of-the-box performance reporting to include custom reports and dashboards from any data set, with flexible filtering and visualization, much like a business intelligence (BI) tool. Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights. Using the built-in AI capabilities, users can ask Act-On to build unique reports or uncover previously-unknown insights.  

“This analytics suite is another great feature from Act-On that allows my marketing team to quantify results of our campaigns and take action to maximize success,” said Brandon Hardy, Digital Marketing Strategist at Tower Federal Credit Union, an Act-On client. “The customizable reporting and dashboards give us clear, easy-to-share information and allow us to collect valuable insights and trends from our campaigns. The new analytics suite really gives us the power to confidently move forward with strong business intelligence.”

This release also builds on Act-On’s mission to align Marketing closer to Sales. Analytics users can create custom dashboards for sales and share reports and alerts, informing employees across the go-to-market organization of time-sensitive information. Users across departments can even set up their own personal custom dashboards.

Act-On Business Analytics provides sophisticated reporting on marketing Funnel Performance, Attribution reporting, and Revenue Impact reports to analyze which campaigns and programs drive the most revenue.

For those who want to dive deeper, Act-On has a powerful analytics engine assisted by AI that analyzes any data set in the system, with custom filters, and cross segments with other data. With Act-On Advanced Analytics, marketing users can customize reports to deeply understand marketing performance and customer engagement. AI analysis identifies trends, correlations and outliers.

Act-On Analytics suite is fueled by Act-On’s cloud-based customer data lake, designed to incorporate first party, third party, and customer custom data for analysis to drive more informed and effective marketing. Act-On customers also continue to have access to Data Studio to export their data in common data formats for offline analysis. 

“This is a true analytics package within Act-On with the power and flexibility of BI,” Act-On SVP of Marketing Jeff Day said. “Marketers need to be able to deeply analyze their campaigns and channels to make performance improvements. And true to Act-On’s mission of making Marketing Automation easy for the enterprise customer, with this BI engine embedded into Act-On, we make custom analytics easy for all Act-On users.”

Act-On Analytics is one of several advanced AI features Act-On has released this year: 

• Act-On AI Create, a generative email content tool for marketing emails powered by OpenAI
• Act-On AI Predictive Lead Score, a feature to help marketers narrow the marketing funnel and hone in on the strongest leads
• Act-On AI Audience Insights, developed in collaboration with Intel
• And now, Act-On Advanced Analytics with AI

“We are super excited about our innovations in AI and the value, efficiency and performance this brings our customers,” Act-On CEO Kate Johnson said. “While we see other vendors letting their MA products languish, or even divest, we at Act-On have an aggressive roadmap for innovation as we chart the course to Marketing Automation 3.0.”

About Act-On Software

Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.

US media Contact:

Galen Ettlin
PR Manager, Act-On Software
galen.ettlin@act-on.com